It’s all
good to speak out about climate change and its impacts however, for effective
climate change communication, strategy should be adopted.
The
strategy would identify target audiences to disseminate the messages. The
message should describe climate change, its impacts, how people contribute to
climate change and how people should take action. Effective message is
essential thus the message should be clear and easy to understand. Messages
differ from audiences. The strategy would also propose how these messages
should be delivered and through which medium. There needs to be multi-pronged
approach for communicating the climate change campaign. It needs to be
remembered that different target audiences will be mostly engaged through
different mediums. The medium also impact on what message will be disseminated.
For instance, a conference can be more in depth than a TV or radio public
service announcement. There are a number of opportunities to raise awareness on
climate change through conferences, workshops and training. These events can
involve scientists, government officials, local community leaders and NGOs to
provide overview information on climate change. These events can also be used
to leverage free media coverage. It is actually important to have an
operational website that keeps target audience regularly informed on climate
change. This website should contain upcoming events for instance. Engagement
with Newspaper, TV and radio is not negligible.
For instance, a radio quiz show could be aired. Gifts will be provided
to people who will give good answers to question like “how GHG emissions can be
reduced”. This quiz show will amplify public awareness on climate change.
Documentary on vermiculture could be broadcasted on TV during prime time. Over
social media platforms like YouTube or Facebook, competitions can be organised.
Competitions are a good way to engage the general public, especially younger
people about important issues. People could be asked to put together a 5-minute
video emphasising the importance of planting trees to fight climate change for
example. The winner could get a Smartphone. This competition will increase awareness
on climate change.
No comments:
Post a Comment